Mind the Gap

In response to a self selected economic, social or environmental issue; this project is a campaign in response to the rising wealth gap and the socio-economic divide within developed nations and also between developed nations and developing nations. The aim was to better educate the public on the disparity of the wealth gap as it is commonly believed to be much smaller than in reality.

Mind the Gap was a campaign comprised of a billboard/poster which would be displayed in public places such as train stations, and a web-app so the audience could view the content immediately without having to install any apps.